Ford Bronco targets Jeep Wrangler`s `overlanding` appeal
(WorldNews Business)

DETROIT - When the long-awaited 2021 Bronco gallops into view July 13 Ford Motor Co. hopes to saddle up the `overlanding` generation. The last decade has seen a heightened wanderlust for America`s great outdoors. The urge has been satisfied by a diverse group of vehicles including the Subaru Outback, Detroit Three pickup trucks, and an all-electric Rivian SUV/pickup that`s coming. But no vehicle has capitalized on overlanding more than Jeep Wrangler which has seen sales soar 120 percent, selling nearly 500,000 units in the last two years alone. Ford wants a piece of the action, and thinks Bronco has the legacy to grab it. Bronco debuted in 1968 as a competitor to the truck-based Jeep...